While most businesses, may be facing a host of operational, logistical challenges; there is a key area that everybody is either consciously ignoring or not giving a serious thought to is about conversions.
The facts and trends today seem to be going in the wrong directions.
- Conversion rates of Digitally enabled marketing processes is less than 5 %
- Over 90% of visitors on a website are anonymous
- Focus on social and Mobile is not necessarily yielding conversions
- Customer acquisition costs are mostly on an increasing trend
- Customer loyalty through digital mediums is not even worth mentioning
- ROI’s on digital spends are not necessarily as positive as previous quarters
The above facts may point to a direction that the digital trends are bound to get broken or effect stagnation. Needless to say that most ecommerce and online marketing businesses are facing the profitability challenges.
While most of the digital marketing efforts today are focused at driving visitors to the site or carefully orchestrated inbound marketing efforts, which increases the traffic on the site, but every website today suffers from a congenial paralysis of what to do or how to lead a visitor or customer when they are to their site.
Radical thinking or technologies of engaging visitors – (Yes even though many might be anonymous) is an idea that not many are experimenting or involving themselves with currently.
One way to look at the problem is to flip the problem upside down, which would mean broadening the bottom end of the conversion funnel rather the top end
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