Social Media Rules of Engagement – Part 1

The power of Social Media has indeed excited a lot of marketers today and it has emerged as new way to communicate, share, collaborate, learn, make friends , have fun, party together or being together in solidarity just like in real world socializing ! except that this socialization is across the world wide web – it has the scale and volumes that were never imaginable – it has capabilities and potential to sync and organize itself into powerful groups, communities and eco systems that can influence Technology, economy, events, politics and just about anything that affects people. In the years to come, the power of social media would be anything but more influential.

Social Brand Equity – Every Brand Needs to Earn It

The Traditional Marketing basics tell us that the inherent trait of a brand is to stand apart in a crowd and invoke aspiration, positive associations and good word of mouth while in the process also create some natural brand assets like consumer loyalty, good recall, value & persona associations, price premium, etc. While in a real time marketplace where every product is competing for market share and consumer eyeballs at the shelf space level, a distinctive brand that stands apart does garner some attention among its consumers and once it does that it eliminates the fear of unknown thereby making them feel comfortable with the brand.