Social Brand Equity – Every Brand Needs to Earn It

The Traditional Marketing basics tell us that the inherent trait of a brand is to stand apart in a crowd and invoke aspiration, positive associations and good word of mouth while in the process also create some natural brand assets like consumer loyalty, good recall, value & persona associations, price premium, etc. While in a real time marketplace where every product is competing for market share and consumer eyeballs at the shelf space level, a distinctive brand that stands apart does garner some attention among its consumers and once it does that it eliminates the fear of unknown thereby making them feel comfortable with the brand.

Social Groups – The Origin of a New Species

Social Groups – the origin of a New Species

A new phenomenon called social networking has caught up with the world in as recent as last 5-6 years. It has caught the fancy of a ever agile marketing professional looking for an opportunity and reason to sell more of his products and services as well. No doubt Social media is growing fast, it has large no of users, Progressive minded individuals available in a single place (the web); who are sharing serious and non serious conversations, opinions, apps, videos, pictures, insights and knowledge.  Maybe marketers today are induced into this exciting phenomenon with the ever reliable technology of smart tracking tools, browsers, social platforms, Analytics, CRM tools and some great opportunity tags fixed on the foreheads of social media.