The Invisible Customer

The Invisible Customer

The invisible Customer on your website:

The conversion funnel has been the holy grail of many Digital marketers till date, wherein usually about 3- 7% of the total visitors to the site actually convert, leading to the question what happens to the remaining 90+ %?

The reasons for the drop outs attributed are either as bounces, dropouts, casual window shoppers, price checkers or just about anybody else who was never interested in your product. It is in somewhere in this 90+ % visitors that brings to light the concept of “invisible customers”.