The Building Blocks
The building block of a group begins with the creation of purpose. This purpose provides the direction and defines its core. By default the nature of the social groups is to spread or grow of its own kind ( especially the ones with a purpose) . Autonomy & purpose are the core traits or the nucleus of the group, the concept of growth and Sharing form the Double helix of their DNA and their basic building blocks/ bases that genetic code is defined by their Continue reading
Social Groups – the origin of a New Species
A new phenomenon called social networking has caught up with the world in as recent as last 5-6 years. It has caught the fancy of a ever agile marketing professional looking for an opportunity and reason to sell more of his products and services as well. No doubt Social media is growing fast, it has large no of users, Progressive minded individuals available in a single place (the web); who are sharing serious and non serious conversations, opinions, apps, videos, pictures, insights and knowledge. Maybe marketers today are induced into this exciting phenomenon with the ever reliable technology of smart tracking tools, browsers, social platforms, Analytics, CRM tools and some great opportunity tags fixed on the foreheads of social media. Continue reading
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