In today’s new age economy, more and more businesses are driven by digital commerce, as traditional and new businesses are leveraging the web as a channel to sell their products & services. Most businesses, small or big, whether they like it or not, has witnessed the rise of the new digital consumer, especially the ones that have tried to harness technology and leverage on the power of digital consumer web or e commerce.
Online marketing still seems to be largely disconnected from the customer, in spite of the fact that social web, mobile web and other web apps have become an ever-bigger part of the online experience. However, many have not recognized its importance or are still trying to figure it out or just trying to avoid or bypass them altogether in the context of their short term priorities.
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